Published by ChinaMNC · Baiquan

Website Identity Certification in China: What Foreign Founders Should Know About the Heilongjiang Government Portal Record

A practical look at the official website identity certification record for the Heilongjiang Provincial People's Government portal, explaining what the filing covers, how long it lasts, and what foreign founders can learn from it when building and operating company websites in China.

Why a Government Website Record Matters to Foreign Founders

When foreign founders set up and run a company in China, their public-facing web presence is part of the operating footprint. Chinese authorities maintain formal website identity records, and reviewing a real, published example helps founders understand the kind of information that gets tracked. The record examined here is the identity management entry for the Heilongjiang Provincial People's Government portal. It is a government site rather than a company site, but the structure of the record is instructive.

Who Is Behind the Portal

Operating entity and site details

The record identifies the sponsoring organization as the Heilongjiang Provincial People's Government. The institution type is listed as a Party and government organ. The website name is the same as the sponsor, and the site address is published as www.hlj.gov.cn/. An electronic identity label number, DZJG20260300003507PW, is assigned to the portal.

For a foreign founder, the takeaway is straightforward: in China, a website record ties a site to a named responsible organization and a unique identifier. Companies should expect their own sites to be documented in a comparable way, with the legal entity clearly identified.

How the Portal Scored in Its Published Evaluation

The record includes an overall situation evaluation covering two versions of the site, PC and WAP, each with scores in several categories.

PC website scores

• Elder-friendly evaluation: self-evaluation 100, institutional evaluation 82, user evaluation 80.
• Accessibility evaluation: self-evaluation 100, institutional evaluation 83, user evaluation 84.
• Performance index: completeness 100%, reliability 100%, robustness 100%.
• Overall evaluation score: 85.8.

WAP website scores

• Elder-friendly evaluation: self-evaluation 100, institutional evaluation 83, user evaluation 83.
• Accessibility evaluation: self-evaluation 100, institutional evaluation 80, user evaluation 83.
• Performance index: completeness 100%, reliability 100%, robustness 100%.
• Overall evaluation score: 85.8.

These figures show that Chinese website oversight is not limited to registration. Sites are also assessed on usability for older users, accessibility, and technical performance. Foreign founders building customer-facing sites in China should treat accessibility and reliability as compliance-adjacent priorities rather than optional extras.

Who Issues and Oversees the Identity Label

The record names the Ministry of Industry and Information Technology as the supervising authority and the Internet Society of China as the issuing body. This division of roles is useful context: the label is not self-declared by the website owner. It is granted and overseen within a formal framework.

Certification Validity Periods

Both the PC website label and the WAP website label carry a validity period of two years, running from 5 March 2026 to 4 March 2028. The certificate certification section repeats the same two-year validity window and the same dates. A downloadable document is listed: the Heilongjiang Provincial People's Government portal accessibility and elder-friendly evaluation report, in sealed PDF form.

The practical point for founders is that website credentials in China are time-bound. A two-year cycle means renewal planning belongs in the compliance calendar, alongside annual reporting and other recurring obligations.

Scheduled Inspections

The record lists periodic inspection dates at roughly six-month intervals: 4 September 2026, 4 March 2027, and 4 September 2027. The inspection result is recorded as passed, with a remarks field left blank.

For companies, this illustrates that holding a label is not a one-off event. Periodic checks continue during the validity period, and results are documented publicly.

What Foreign Founders Should Take Away

Build the record into your launch plan

If your China entity will operate a website, plan for the identity label process as part of launch, not as an afterthought. Expect to identify your legal entity, provide site details, and obtain a unique label number.

Treat accessibility and performance as part of the standard

The evaluation categories in this record, covering elder-friendly design, accessibility, completeness, reliability, and robustness, indicate the dimensions Chinese reviewers care about. Design and engineering decisions should reflect them from the start.

Track renewal and inspection dates

With a two-year validity period and inspections every six months in this example, set reminders for renewal and inspection. Missing them can interrupt the standing of your site's credentials.

Keep your public information consistent

The record ties together the sponsor name, site name, site address, label number, issuing body, and validity dates. Inconsistencies across these items create avoidable friction, so keep your corporate and website information aligned.

Next Step

Foreign founders who want support with website records, company registration, and ongoing compliance in China can contact ChinaMNC on WhatsApp or WeChat at +86 153 1898 8535 for help registering and operating a company in China.

This summary is based on information published by the relevant Chinese government website and is general information, not legal or tax advice.